Culture Wins

"I was having a conversation. I was having a conversation with the world around me. [...] I was talking to my culture. [...] Notice I said culture, not pop culture. [...] This is the engine that has driven me to achieve everything in my career up til now."

Via BoingBoing

This is a great interview with Matt by Joan Voight of ClickZ. I learned new things. Great read. 

http://www.clickz.com/clickz/news/2178423/digital-mad-interactive-partner-matt-day

Matt Day (seated left) at his wedding with with agency partners Nick Pahade (center), Darian Heyman and friends (standing), 1999.

It’s been almost a month since the launch of Vulpes Vulpes and we couldn’t be happier with the project. From the beginning this project has been about awareness. How would we raise awareness about issues & causes near and dear to our hearts? Well, it turns out not surprisingly, that the first step is to call on all of your dearest friends to help make that happen.

You did not disappoint, my friends.

Roughly 320 of you came out to the Mission on April 12^th to celebrate the launch of what we hope will be something very special. With drink in hand and food in your bellies, you helped us raise over $5,000 to donate to the SF Food Bank!

The Buttercream Gang, Mahgeetah, and Sun Life rocked the roof off CELLspace as we made short work of 5 kegs of Lagunitas beers, 5 cases of Roth wines, and gallons of tasty soup from Brooke, the SF Soup Lady. Congratulations also go out to Beth, and Kyle for winning Pablo and Freddy autographed baseballs from the SF Giants, and to Katie, Mara, Molly, Matt, and Jeremy for winning incredibly tasty (and deliciously oaky) Don Pilar Tequila, donated by Don Jose himself. I’ll bet you didn’t even know that we were giving out prizes, did you? Well, since all of us were having so much fun, we may have forgotten to announce it at the concert…If you haven’t seen the rest of the pictures on Facebook, take a look. You’ll need to like the Silverfox page from the wall in order to tag photos.

And if you haven't already please consider visiting SFFoodBank.Org to lend a hand. The volunteer system is super easy to use, and you won't regret making the effort. 

In the coming months and years we’ll be having a mix of different events in the Bay Area, but the mission will remain the same: to build a strong skulk of friends and family who will help us give back to the community, and not standby idly waiting for someone else to lend a hand.  Stay tuned at agentsilverfox.com/vulpesvulpes for future events. 

Persuasion, manipulation and assertion don’t win in the post web 2.0 era - Culture does.  Why has web 2.0 made such a significant impact on the rules of brand engagement?  We think these 3 are the primary reasons:  

While many of you reading this probably already understand that gamification is not a game, but rather, gamification applies game-design thinking to non-game activities, you may have clients, associates, peers, etc. that don’t yet understand that.   Feel free to use this presentation “Gamification is not a Game” to help educate them.

Thanks to Paco Allen for helping me pull this together. 

http://www.slideshare.net/AgentSilverfox/gamification-primer