I guess the URL of this blog makes it apparent, but at Silverfox – we believe Culture Wins.
In the post web 2.0 era, brands that win over culture, win overall. The ones that are winning over culture become part of the cultural narrative. They ignite conversation. They don’t rely on paid media to build and grow their brand. They understand that in today’s world, brands need to make authentic, positive contributions to the culture of their audiences.
So what does it look like to win at culture? There are many ways, but here’s three: